![]() With ChatGPT, users can type, verbalize or share an image with their request and get a handful of different ideas along with the recipes' flavor profiles and required ingredients. ![]() Let's say you're looking for exciting dinner recipes to bring your daughter's Mexican-themed birthday party to life. The tool achieves this through various techniques such as visual search, product tagging and image recognition. Generative AI can also help customers discover new and related products they may not have otherwise considered. If they know a robot is behind their shopping apps, they're more likely to feel comfortable asking for support. A Redpoint Global study found that "54% of consumers think AI can help brands keep personal information safer and more secure"-and this figure is rising among Gen Z consumers. What's more, customer preferences are warming more toward digital experiences. One of the benefits of the latest generation of AI is that while it doesn't always know if the result it provides is correct, it can "sound" confident and creative as it recommends products the customer hadn't thought of with its conversational tone. ![]() Rather than suggesting the fixed most popular pairings, it pushes out a selection of options that modifies itself as customers continue to converse and make their questions more specific.Ĭhatbots can provide personalized product recommendations based on what the customer asks for as opposed to analytical assumptions, improving the overall customer experience and increasing customer loyalty. In that case, they can ask generative AI. However, suppose a customer wants to know what goes best with chicken curry. Traditionally, stores recommend product pairings or the top three items others bought based on an e-commerce basket selection. In the end, store managers could still get it wrong, as one person's idea of a perfect product combo could differ from the next. It requires complex calculations to analyze customers' purchase history and preferences based on mobile app, e-commerce and point-of-sale data. Personalization is more crucial than ever for grocers to retain loyal customers.
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